Entrepreneurship Development

Learning Outcomes: 
After learning the course the students should be able to
• Develop idea generation, creative and innovative skills
• Aware of different opportunities and successful growth stories
• Learn how to start an enterprise and design business plans those are suitable for funding by considering all dimensions of business.
• Understand entrepreneurial process by way of studying different case studies and find exceptions to the process model of entrepreneurship.
• Run a small enterprise with small capital for a short period and experience the science and art of doing business.
Syllabus: 
Unit NoTopics
1

INTRODUCTION TO ENTREPRENEURSHIP             

Understanding the Meaning of Entrepreneur; Characteristics and Qualities of an Entrepreneur; Entrepreneurs Vs. Intrapreneurs and Managers; Classification of Entrepreneurs; Factors Influencing Entrepreneurship; Entrepreneurial Environment; Entrepreneurial Growth; Problems and Challenges of Entrepreneurs; Entrepreneurial Scenario in India

2

MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

MSMEs – Definition and Significance in Indian Economy; MSME Schemes, Challenges and Difficulties in availing MSME Schemes, Forms of Business; Women Entrepreneurship; Rural Entrepreneurship; Family Business and First Generation Entrepreneurs

3

IDEA GENERATION AND FEASIBILITY ANALYSIS

Idea Generation; Creativity and Innovation; Identification of Business Opportunities; Market Entry Strategies; Marketing Feasibility; Financial Feasibilities; Political Feasibilities; Economic Feasibility; Social and Legal Feasibilities; Technical Feasibilities; Managerial Feasibility, Location and Other Utilities Feasibilities

4

BUSINESS MODEL AND PLAN IN RESPECTIVE INDUSTRY

Business model – Meaning, designing, analyzing and improvising; Business Plan – Meaning, Scope and Need; Financial, Marketing, Human Resource and Production/Service Plan; Business plan Formats; Project report preparation and presentation; Why some Business Plan fails?

5

FINANCING AND HOW TO START UP BUSINESS?

Financial opportunity identification; Banking sources; Non-banking Institutions and Agencies; Venture Capital – Meaning and Role in Entrepreneurship; Government Schemes for funding business; Pre launch, Launch and Post launch requirements; Procedure for getting License and Registration; Challenges and Difficulties in Starting an Enterprise.

6

Project Management

Negotiation and Networking ; Delegation of Authority and Work Effort

7

Basic Accounting Terms

Assets, Liability, Income, Expense, Books of Accounts, GL, SL, Various Ratios and Interpretations

Text Books: 
Name : 
Entrepreneurial Development
Author: 
Jayshree Suresh
Publication: 
Margham Publishers,Chennai
Name : 
Entrepreneurship development small business enterprises
Author: 
Poornima M Charantimath
Publication: 
Pearson,2013
Reference Books: 
Name: 
The Design of Business
Author: 
Martin Roger
Publication: 
Harvard Business Publishing, 2009
Name: 
Entrepreneurship
Author: 
Roy Rajiv
Publication: 
Oxford University Press, 2011
Name: 
Innovation and Entrepreneurship
Author: 
Drucker.F, Peter
Publication: 
Harper business, 2006.
Syllabus PDF: 
AttachmentSize
PDF icon TOC.pdf223.18 KB
branch: 
CBA
BDA
MA
Course: 
2018
Stream: 
B.Tech